Just like people, every brand has a personality. Brands can be smart, funny, clever, witty, upbeat, laid back, accessible, intimidating, loud, quiet, outgoing, shy, pleasant or unpleasant. This is something that I talk about a lot with clients. Pushkin PR uses a branding session process to help clients understand their brand personality and learn how to communicate it.

I recently went through this process myself when I worked with my web designer, Insyntrix, to help them understand what I was looking for in a redesigned Pushkin PR website. If you haven’t taken the time to think about your brand lately, I highly recommend it.

We began by thinking about the attributes and qualities that I hope Pushkin PR represents. Not only our core values and what we stand for, but also what sort of words would I use to describe our personality? You can do this with a brainstorming session, over a few beers, or like I did, just by sitting down and putting those words on paper.

The first thing that was obvious to me was that Pushkin PR is acoustic, not electric. No gadgets or special effects, no amplifiers or synthesizers, no bells and whistles. Wooden, not synthetic. Authentic, not phony. Just a nice vintage acoustic guitar with a new set of strings. 

I also wanted to communicate that Pushkin PR is more than just me. It is a talented team of independent contractors and strategic partners who bring a high level of customized expertise to each and every client. We are thoughtful, direct, and focused on results. Just like Larimer Square is essential to the character of downtown Denver, we want people to think of us when they think about Denver PR.

Finally, I wanted to express that we don’t waste a client’s time or budget with a lot of bull. We practice Cowboy PR. That means we get straight to the heart of the problem and determine how to solve it. 

When Insyntrix began designing the new site they used this information to guide their choice of layout, colors, graphics and photos. It helped them make sure the website communicates Pushkin PR’s brand personality clearly and effectively.

Exploring your brand personality is a worthwhile process for any organization. Does it really express who you are or does it need updating? Is it clear or confusing? Is it creating the perception you want to convey? If not, you have some work to do. The sooner you get started the better. 


Bookmark and Share