From a crisis communications perspective, the Penn State and
Herman Cain scandals have a lot in common. Both are about something that
happened long ago. And both have been badly handled, allowing the damage to get
worse and worse with each passing day.
The curious case of Herman Cain is certainly one that crisis
communicators will use in presentations for years to come. His mistakes are
classic. He ignored the opportunity to confirm, deny or discuss Politico’s
story before they went public. He has demonstrated a stunning lack of
sensitivity and compassion toward his accusers and a condescending attitude
toward women in general. He seems unaware that sexual harassment is a serious
charge.