Taking a peek at the future is no simple thing. Just look at Colorado. Who would have guessed that Governor Ritter would decide not to seek reelection? Or that Ken Salazar, the leading candidate to take his place, the man who said being governor of Colorado was his dream job, would decide to stay in Washington?

It's the same in public relations. We all try and come up with our most educated predictions on the economy, industry trends, new technology and the job market. We tweet about the "new" Twitter, we blog about the "new" PR, we tell our friends and our connections what is about to happen, but none of us has a crystal ball. Instead of guessing what's going to happen, what if we decided to make it happen?

What kind of business do you want? What kind of reputation do you strive for? What are the three most important things you want to accomplish this year? And how can you go about achieving them?

James Brown was the hardest working man in show business. Would you like to be known as the hardest working doctor in medicine? Or would you rather be considered the smartest lawyer in the room? Do you want to be a thought leader or a community leader? Do you want to be feared or loved? How about respected?

For me, instead of worrying about being an expert at all things and mastering everything I don't have time to master, I would like Pushkin Public Relations to be known for its integrity. Don't get me wrong, I want us to be known for our smarts too. But technology and the media world are changing too fast. Mastering every new social media tool that comes along is too overwhelming. That's what strategic partners are for. Personally, I would be happy to be known as the hardest working man in PR. The James Brown of PR. I like that.

Being a leader means being able to anticipate change and help your team, your co-workers, your organization, your clients or your community adjust. It seems that we can make the process easier and more predictable if we work as hard as we can to create the future we'd really like to see.

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