At a recent eTown show in Boulder it was evident that I may
have been a little too quick to judge the next generation. It’s easy to look at
young people walking down the street with their headphones, texting, unaware
that they are about to crash into me and get the idea that they are completely
oblivious to the world’s problems. It’s easy to see them texting while driving
and get the idea that they are just a little self-absorbed.
Every spring, like most Denver public relations firms, I get
a barrage of emails from people looking for internships or jobs. Some are
recent college grads and some are still in school. Many of them blast out a generic
cover letter addressed to some impersonal target like Dear Hiring Manager,
accompanied by a typo filled resume with no relevant experience for the
position they are seeking. They want to move to Denver and they need a job. They
are dying to work for a firm like mine but it’s obvious from their email that
they just inserted Pushkin PR at that point in the sentence where they deleted
the name of the last firm they sent the very same email. C’mon man! A little
homework would be nice.
So the eTown show the other night was refreshing. Inspirational
even. As eTown’s host, Nick Forester told the audience, maybe you came here
tonight a little stressed out, a little discouraged, a little worried about
what’s going on in the world today. Well we can relax now, because the kids are
all right. The show featured the
Infamous Stringdusters and Zak Heckendorf, amazingly talented young musicians
with some serious chops playing innovative, creative, original acoustic music
with conviction, passion and a social consciousness that is as much a part of
their music and the flurry of notes they were playing.
On the same show, Nick also interviewed Zak Podmore and Will Stauffer-Norris, two recent Colorado College grads who spent four months paddling
down the entire length of the Colorado River to document the dire situation
facing millions of people in seven states if we don’t do something to reverse
the major damage our towns and cities are doing to the river. Their passion and
conviction inspired the audience as well as the musicians they shared the stage
with.
At the end of the show I told Nick that he’s right. I felt
bad when I walked in the door but now I feel much better. Everyone in the next
generation is not shallow and oblivious, just the ones sending me their
resumes. There is hope for the future. We’re okay. We can take a deep breath
and relax. The kids are all right.
1 comment:
I'm so glad you aren't worried about my social conscience anymore! Can I have a job? Just kidding :)
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